The Importance of Video Production for Educating Your Business Audience

If you want your business to reach its maximum sales potential, then you’re going to need to place a strong focus on building brand awareness. A drive to increase brand awareness doesn’t just get your name out to your market, but it can also help to educate and persuade your audience; if you use the right content and delivery methods.

If you want to get the best exposure with a great return on your investment, then video production is one of the best ways to market your brand and educate your audience.

Video Production is the Best Way to Drive User Interaction

Per research from Hubspot, up to one third of online activity is comprised of users watching video content, and 90% of consumers see videos as an essential aspect of their decision-making process. This highlights the fact that if you want to get noticed while influencing and educating your market, then video production is the best way to do it.

Most users prefer videos to text when looking for products and services, and when it comes to business leaders, almost 60% of them also prefer video content over text. This means that no matter who your market is, you can have confidence knowing that video will make you more appealing to an engaged and responsive audience.

Versatility and Increased Creative Freedom for Modern Businesses

Let’s face it, you can do more with video than you can with short text based articles or syndicated content. Videos allow you to showcase your product or service visually, making concepts easier and quicker to absorb. You can generate excitement, or simply educate on the use and benefit of your offering. Creating a video of a product in action, or even creating a short video of live testimonials, could have a much larger impact on your audience. When you get your video production right, there will be more for your audience to take away, and with creativity and flair you will be sure that the impression lasts far beyond the duration of the video.

Modern Businesses Are Spending More on Video Content

Video advertising on existing content represented more than $5.4 billion of business investment in 2016, and this doesn’t even consider the investment that companies made on standalone content. All signs point to the fact that modern businesses are starting to place more importance on video as a marketing and educational tool.

Quite simply, if you want to get noticed in 2017 and beyond, then you’re going to need to make video production and integral part of your business strategy, no matter what industry or niche you are in.